20 October 2015
When it comes to small and medium-sized business, some of the best marketing teams have less people than there are printers in the office. Yes, ecommerce is huge, but that doesn’t mean your team has to be.
Only one or two people to your marketing department? No problem! When it comes to small and medium-sized business, some of the best marketing teams have less people than there are printers in the office. Yes, ecommerce is huge, but that doesn’t mean your team has to be. So how do smaller teams handle content creation, lead generation, and all the tasks of online marketing?
Even if you already have great content overflowing with information, education, entertainment, and edutainment, that’s still not enough. Your online tools also make a huge difference whether or not you reach your business objectives. Your Content Management System ultimately determines if your website reaches its full potential. If your online marketing team is big on ideas but not big on size, then your CMS needs one key trait: ease of use.
Whether you are just putting up product descriptions or posting a variety of content marketing gems, you won’t be successful if you are unable to get that content online in the first place. After all, the reason you bought a CMS in the first place is probably to get content onto your website.
If your CMS isn’t easy to use, then your small marketing team has to rely on more technical departments and employees to get their content online and their campaigns moving. Relevant content gets delayed, sometimes towards irrelevance. Time and money are wasted, from both the marketing team and the technical teams. And your business objectives slip further into the future and further away.
A CMS that is easy-to-use empowers marketers to actually do their marketing. Fast marketers are agile marketers, so a CMS that allows for quick and painless posting expands your possibilities for online marketing. Many Content Management Systems, however, believe easy content posting is all they have to offer. They lack the features that online marketing teams want.
Ease of use means more than just how easy it is to get content from a blank word processor document onto your website. The interface for online posting is important, but your CMS should be easy to use for all of its online marketing features. The most successful online marketing campaigns encompass email marketing, search engine optimization (SEO), and even crafting customer profiles in order to deliver personalization for their web experience.
Whether your goals are increased conversions, lead generation, or lower bounce rates on your website, a cumbersome CMS acts as a roadblock for all of these goals. Ease of use is essential to facilitate marketers and especially important for one or two person teams. That’s why Dynamicweb offers a complete online marketing center as part of its All-In-One CMS and Ecommerce solution for small teams to find big success.