27 August 2013
Perfion, leading player in the market for Product Information Management (PIM), and Dynamicweb Software, provider of an All-in-One Business Platform for online marketing and Ecommerce, are entering into a close cooperation in the field of integrated PIM and Ecommerce. Consequently, Dynamics NAV and AX users can fully utilize comprehensive product enrichments made in Perfion within their real-time Dynamicweb Ecommerce solution.
“The advantages for our customers are evident.” says Dick Brunebjerg, CEO at Perfion. “Dynamicweb Software and Perfion both take Dynamics business information as the starting point. By integrally combining PIM with Ecommerce capabilities, we respond to a growing need we see at our customers and prospects.”
Perfion noticed that customers were looking for ways to re-use their single source of truth for product information to an online storefront. This way, catalog brochures, fact sheets, pricelists etc. can easily be published online while being ordered as well. At the same time, Dynamicweb Software acknowledges the advantages of professionally managed (web) product content. The core of the partnership is the integrated, single source approach. Making use of Perfion and Dynamicweb, both leading players in their field of expertise, business (master) data is managed in Dynamics. Perfion adds product information to that, while Dynamicweb takes care of the online publication and ordering.
“Structured and well-managed product information increases traffic to your website. It dramatically improves the visitor experience – which again leads to higher conversions and more sales. For our customer, with a complex product structure, integration between Dynamicweb Ecommerce and Perfion is key to success online”, says Torben Kragelund, VP Business Development at Dynamicweb Software.
Ecommerce solutions bursting with comprehensive and valuable product information have much more success converting visitors to buyers than shops without. With PIM as the foundation of your Ecommerce platform, you are guaranteed high quality content anytime. In a B2B setting, ROI is even higher, because business customers can download product sheets and brochures all around the clock. And all efforts invested in good brochure text material will automatically be utilized in the customer’s Ecommerce solution as well.
Perfion is a Product Information Management (PIM) solution for companies with a complex product structure or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product information which gives you control of all product data wherever they are applied (e.g. web-shops, websites, supplier portals, smart phone apps, printed catalogues, fact sheets, social media, direct mails and newsletters). Perfion handles continuous changes in requirements without extra cost and is open to integrate with your existing IT-platform with help from your current IT partner. Perfion integrates 100% into Microsoft Dynamics AX and NAV as well as Microsoft Office and Microsoft SharePoint.
About Dynamicweb Software
Dynamicweb is a leading software company developing products that helps you grow and optimize your online business. Our All-in-One Business Platform combines Content Management, Ecommerce and Marketing capabilities to create powerful customer experiences across all channels, which increases conversions and optimizes customer lifetime value. Today, thousands of businesses are running more than 12,000 websites with Dynamicweb. We are expanding our services internationally in close corporation with 200 certified partners in 13 countries.