Wiktors was established back in 1963 as a mechanich workshop and has since then turned into a leading distributor of audiovisual equipment and technology solutions. Wiktors is based in Stockholm, Sweden, and focuses on being a OneStopShop by minimizing the number of distributors in order to offer more favourable prices to the Scandinavian market.
In order to improve their online conversions and sales, Wiktors wanted an up-to-date B2B ecommerce solution with an appealing design, good performance and high functionality. Most importantly, the ecommerce solution should offer flexibility and scalability, since the company needs to compensate their users for the limited amount of distributors, by offering an extensive online product catalogue combined with effecient product information.
Softgear and Wiktors chose the Dynamicweb All-in-One platform with standard integration to Jeeves ERP and links to CNET for product data. The combined solution enbales Wiktors to create a B2B CMS and ecommcerce soltuion with customized configuration, which is easy to maintain and expand according to new products and campaings.
Wiktors have gained a future-proof and userfriendly digital platform that services their online customers with high functionality and extensive services, such as order tracking, invoice history and ledgers. The solution has improved online sales and has enforced Wiktors position as the leading distrbutor of complete AV solutions on the Scandinavian market.
"Our focus has been to invest in a B2B webshop that gives us flexibility and allows adding features that make it possible to fill out in the form of descriptive text about our products. For us it is important to have an online store that provides not only the opportunity to shop, it will enthuse and inspire our visitors so they feel that it gives the customer benefit."
— Peter Bohmelin, CEO, AB Wiktors AV-Line
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